2024 Hiring & Leadership Trends


We surveyed over 100 top-level executives about the challenges, opportunities, and trends shaping their business and talent priorities.

This year's report revealed some common trends across the consumer product, athletic and outdoor, apparel and footwear, and retail industries.


Companies are focusing on profitability, team performance, and new leadership capabilities to stay competitive in a complex, fast-changing, and uncertain economy.


  • Hybrid is here to stay for almost two thirds (64%) of survey respondents as they settle into office arrangements that strike the right balance between the need for in-person collaboration and flexibility.

  • Hiring activity remains relatively steady with 37% of survey respondents expecting to hire for new roles and 38% planning to fill vacant positions in the first half of the year.

  • Profitability and go-to-market strategy are the top business imperatives as many companies attempt to bounce back from a period of excess inventory and mediocre profits. 


Noto Group is an industry-leading executive search and leadership consulting firm. Over the past decade, we have worked with over 225 notable brands in the athletic, outdoor, food & beverage, and healthy living consumer sectors.

Our clients turn to us when they need to recruit, select, and integrate exceptional leaders in response to rapid growth, a new initiative, a turn-around, or change in strategy. We are proud to be a Certified B Corporation since 2013.